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Tiaki Wai: A botched case study in communications
['Pattrick Smellie']
BusinessDesk | NZ breaking news and commentary on business, NZX and politics
The debacle over the first bills from Tiaki Wai this week stirred up old memories.
(Image: NZME)Many of you may remember me as the junior press secretary who leaked the Budget in 1986.
For the next instalment, fast-forward to mid-2006, during my exalted time as head of communications at Contact Energy.In a reasonably successful bid to be liked since being understood was too hard, Contact was sponsoring Coronation Street.
It was 2006.
The olden days.Brand newWe had a romantically entangled cartoon tūī and kererū tell Coro-heads to pull their curtains and keep the heat in, just as the sun went down and an evening of linear telly b...