While many advisors may resist allowing clients to be so vulnerable, she said advisors have no choice but to study such emotions. "I know there are many advisors that think, 'No, that's going too far. For some advisors, that means grasping key neurological concepts, engaging in a little self-reflection and outright rejecting the industry's conventional approach. And recognizing the role of the brain and hormones can help advisors improve their own emotional intelligence, self-awareness and self-regulation. Many advisors could have understandable qualms about broaching the topic of the aging and death of their clients' parents.