“Carnival 60 is an opportunity to celebrate the people, places and stories that have shaped Notting Hill Carnival over six decades,” said Yvette Reinfor, founder and director of London-based community interest company More Curricular CIC. Notting Hill Carnival first began as a response to racial tension and violence in London, including the 1958 Notting Hill race riots and the racist murder of Antiguan man Kelso Cochrane. The Ladbroke Arms, Notting Hill – 25 AugustA 90-minute guided walking tour led by Yvette Reinfor will explore hidden local histories andcelebrate the Caribbean community that played a key role in shaping Notting Hill Carnival. Rum brand Duppy Share told db that it sold more than 2,000 bottles of rum and 4,000 canned cocktails over four days at the 2024 Notting Hill Carnival. Last year, Hennessy debuted its own float at Notting Hill Carnival alongside a limited-edition bottle of Hennessy V.S, swapping the label’s traditional gold scrollwork for a bold feather motif inspired by Carnival colours and energy.