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E&A Scheer names Mitch Wilson as head of global rum development
['Jessica Mason']
The Drinks Business
NewsBy Jessica MasonGlobal rum specialist and supplier E&A Scheer has appointed Mitch Wilson to the newly created role of head of global rum development.
Wilson joins E&A Scheer with nearly 15 years of experience in the rum category, including international ambassador roles with Maison Ferrand and Black Tot Rum.
InvestmentSpeaking about the hire, E&A Scheer CEO and chief rum officer Carsten Vlierboom said: “The future of rum lies in quality, authenticity and long-term partnerships.
Mitch’s experience complements our technical knowledge and strengthens our ability to help customers create extraordinary products and brands.”
IntegrationAs part of its continued investment in high-end rum, E&A Scheer has revealed that it is also further integrating its internationally recognised single cask rum specialist, The Main Rum Company, into its Amsterdam operations, bringing its expertise and inventory under one roof.