Ghana’s digital trust debate needs better performance evidence

Verification is the first layerBefore judging performance, a consumer needs to know who operates the service. The score tells consumers what the available evidence suggests; confidence tells them how complete, current and independent that evidence is. Complaint handling belongs inside the ratingA digital service is tested most clearly when something fails. From trust signals to trust infrastructureGhana does not lack trust signals. In a digital economy, that is the difference between marketing trust and building trust infrastructure.