The magic formula behind TCBY’s highest-grossing locationA Dallas-based franchisee has maintained TCBY’s highest-grossing location for over two decades by leveraging strong corporate systems, a unique drive-thru format, personalized community engagement and exceptional employee retention strategies. The TCBY brand was strong in the area, with somewhere close to 60 stores in the Dallas-Fort Worth region. Sanders' TCBY franchise has been one of TCBY's highest-grossing locations for more than 20 years, and Sanders said 2026 is going to be his best year yet. He does sleight-of-hand magic tricks for the kids and said sometimes the kids come in more for the magic than for the frozen yogurt. "And I have to explain to people every day, 'No, this is frozen yogurt as well,' and most people are really surprised that it's frozen yogurt, because it tastes so good."