The Dutch pants brand Mr Marvis is doing well: in 2025, its revenue exceeded the 100 million euro mark for the first time, and its profits doubled. Heavy marketing investments appear to be paying off. 26 brick-and-mortar storesMr Marvis’s revenue rose by 24% in 2025 to 103.5 million euros; pre-tax profit doubled from 4.5 to 9.1 million euros; and net profit rose from 3.5 million to 6.5 million euros. Revenue from brick-and-mortar stores grew by 61% to 30.5 million euros, while online sales grew by 13% to 73 million euros. Furthermore, it appears that significant marketing investments are paying off: the company invested 28.5 million euros in advertising last year.