Built on Ford’s new Universal EV Platform, the Fathom is the automaker’s answer to a market with almost no affordable electric trucks. On the Dash:Ford Fathom starts at $28,350, or $29,945 with destination and deliveryPre-orders open in early 2027, with deliveries following later that yearThe Fathom is the first vehicle built on Ford’s Universal EV PlatformFord introduced its new midsize electric pickup on Thursday, naming it the “Fathom” and setting a starting MSRP of $28,350 with the standard-range battery. The Fathom is the first vehicle built on Ford’s Universal EV Platform, an architecture the company says is designed to unlock lower production costs across a family of future electric vehicles. It’s also Ford’s first EV built from the ground up on a dedicated low-cost platform rather than adapted from an existing gas or hybrid architecture. With pre-orders roughly six months out, dealers have a window to prepare sales staff on UEV technology and financing structures for a sub-$30,000 electric truck ahead of the early 2027 order bank opening.