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Cutwater is fastest-growing alcohol brand in US
['Nicola Carruthers']
The Spirits Business
NewsBy Nicola CarruthersAB InBev’s canned cocktail Cutwater has become the fastest-growing brand in the US alcohol industry after rising by 104% over the past 12 months.
The company claimed Cutwater is the largest spirits-based cocktail brand in the US, more than 4.5 times bigger than its nearest competitor.
It also added that nine of the top 10 spirits-based cocktail SKUs in the US are Cutwater, with the brand holding approximately 75% of all dollar sales growth within the spirits-based cocktail category.
Meanwhile, Cutwater’s Lemon Drop Martini four-pack has become the second fastest-growing spirits-based cocktail SKU, based on Circana data.
AB InBev acquired Californian brand Cutwater in 2019.