Much of that attention now falls under the label “sleepmaxxing,” which describes the growing effort to sleep better through everyday habits. The Business of Better SleepCompanies follow where people are spending, and growing interest in better sleep has opened a new line of business across the wellness industry. And those businesses are now moving beyond traditional sleep products by adding digital services and travel experiences designed around better rest. Better sleep depends on consistent habits, but diagnosed sleep disorders also require the treatment recommended by a healthcare provider. Better rest, then, becomes easier to recognize in daily life through stronger focus and more energy after waking.