In that gap between creation and comprehension, motion design can be more than decoration. He earned both bachelor’s and master’s degrees in mechanical engineering from the National Technical University of Ukraine “Kyiv Polytechnic Institute,” then completed professional training in graphic design and motion work. ESAI: an AI product made visibleA clear example of Kerkez’s method is his work for ESAI, an AI-powered college guidance platform. His responsibilities span editing and post-production, reusable motion systems, brand-motion guidelines, automated composition workflows, custom After Effects tools and AI-assisted production. Motion design as product strategyKerkez’s work illustrates a larger change in how technology companies can think about motion design.