Embracing this evolving way of moving, LOJEL expands its beloved NIRU Collection with six new styles thoughtfully designed to adapt to every moment. LOJEL Niru CollectionDesigned around this evolving lifestyle, the Niru Collection offers twelve silhouettes spanning weekender bags, backpacks, totes, slings, and crossbody bags. Each portrait captures them within their own environment, spaces where ideas are created, communities are nurtured, and everyday journeys begin. The L’Essentiel Niru Collection LaunchThe campaign officially debuted through L’Essentiel: The NIRU Collection Launch, an intimate gathering that brought together LOJEL’s community of media, ambassadors, creators, collaborators, and longtime friends of the brand. LOJEL Niru Everyday Extension Exclusive PreviewAn exclusive preview of the NIRU Everyday Extension Collection extension also gave attendees an early look at LOJEL’s latest everyday carry innovations.