Airport outfits alone cost £110, as 54% of holidaymakers say it makes them feel good to dress up for the departure lounge. More than three in five (61%) have bought something new to fly in for their 2026 summer holiday. Leomie interviewed jet setters about their airside looks revealing box t-shirts, maxi-dresses and ballet flats were popular looks being worn. Nearly two in five (37%) Brits say they post pictures and videos of their airside fashion on social media. If you feel great in the outfit you’re travelling in, you’re going to enjoy your trip from the moment it starts.”