Frurt, the UK’s leading frozen yogurt brand, has announced the opening of its newest service branch on London Road, Leicester, as the company continues its ambitious national expansion. Designed as a dedicated service branch, the Leicester site will support Frurt’s growing customer base while reinforcing the company’s commitment to delivering premium frozen yogurt, exceptional service and innovative products to more communities nationwide. We’re seeing increasing demand for premium frozen yogurt across the UK, and we’re excited to bring Frurt to another fantastic city. The Leicester opening follows a period of continued expansion for Frurt, with new locations opening across the country as the business builds on its reputation as the UK’s most established frozen yogurt brand. Opening DetailsLocation: 58 London Road, LeicesterOpening Date: Saturday, 22 August 2026Opening Offer: 50% off the entire menu from 12:00pm–3:00pm on opening day.