Market research has moved from helpful to essential. Region-Specific ChallengesAirDNA’s granular data on the STR market in different parts of the country, as well as the regulatory outlook, which is changing in many states, means investor market research must be thorough. Similar increases in scrutiny for the STR market are taking place in other states, including Texas. That’s why thorough market research is a must for all investors, as tougher rules can erode ROI. Most importantly, rigorous market research remains crucial because differences in regulations, occupancy rates, ADR, and other metrics can make or break the ROI of an STR investment.