Jonathan Bailey has conquered dinosaurs, charmed the Regency era, and stolen countless hearts. Now, Jonathan Bailey is adding another impressive title to his growing résumé: the face of Giorgio Armani’s newest men’s fragrance, I Will. Jonathan Bailey is the new Global Fragrance ambassador for Giorgio Armani. If anyone can make the Prince of Darkness sound dangerously alluring, our money is firmly on Jonathan Bailey. And honestly, if I Will smells even half as captivating as its ambassador looks, Giorgio Armani may have another instant classic on its hands.