It’s called flavour flipping, and unlike the trends that came before it, it isn’t another ingredient or flavour pairing. Flavour flipping describes products engineered to change flavour as they’re eaten, allowing one taste to give way to another over the course of a single bite. If swicy encouraged brands to rethink flavour combinations, flavour flipping could encourage them to rethink flavour delivery. (Image: Getty/PeterHermesFurian)Although the phrase ‘flavour flipping’ is still relatively new, the science behind it has been evolving for years. Anyone who’s tried Mars Wrigley’s Skittles Flavour Flip has already experienced flavour flipping in action.