The Dutch advertising standards watchdog RCC has reprimanded tobacco behemoth Philip Morris for an AI-powered ad campaign that it says violated the country’s tobacco advertising ban. Here’s how the campaign worked: Philip Morris put up yellow posters carrying QR codes in tobacco shops under the slogan “Your Voice Your Choice.” The RCC had several problems with the campaign, including that the text generator was paid for and owned by Philip Morris. The written responses also portray alternative tobacco products positively, which the RCC says constitutes advertising and therefore violates the tobacco advertising ban. Lawyer Laura van Gijn, who represents the doctors, told NOS that violating the tobacco advertising ban is a criminal offence.