Artificial intelligence is reshaping retail investing, but brokers need to do more than just add AI tools, according to Laura Thomas, CEO of Longbridge U.S. Founded in 2019 and headquartered in Singapore, Longbridge operates an online brokerage platform combining trading, market research and investment tools. Its platform also includes Longbridge AI, an assistant designed to help investors research markets, understand developments and identify potential opportunities. How can firms determine whether AI genuinely improves the investor experience? What do today’s investors expect from trading and research platforms that they didn’t five years ago?