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EU Commission clears acquisition of eMAG by Naspers
['Magda Purice']
The Diplomat Bucharest
The European Commission has approved, under the EU Merger Regulation, the acquisition of sole control of Dante International S.A. (‘eMAG’) of Romania by Naspers Limited of South Africa.
The Commission concluded that the notified transaction would not raise competition concerns, given that the companies are not active in the same or vertically related markets and the limited impact on the market structure.
The notified transaction was examined under the simplified merger review procedure.
“The transaction mainly concerns the retail sector.
Businessman Iulian Stanciu announced on June 11 that he is selling his stake in the eMAG Group to Prosus, 17 years after taking over the company and 14 years after signing the partnership with Naspers (Prosus).