He will lead PurpleGloʼs continued evolution, connecting its established expertise in immersive technology and brand activation with sharper creative strategy, stronger storytelling and more measurable commercial impact. PurpleGlo is known for delivering immersive technology, experiential activations, interactive installations, augmented and virtual reality, projection mapping, gamification, robotics and content-led experiences. Following The Treeʼs acquisition by Poppins Agency Group, he became responsible for global brand growth across the wider group, helping its businesses strengthen their approach to creativity, content, culture and commercial development. He joins PurpleGlo with the ambition of building one of the regionʼs leading brand activation and immersive experience agencies. PurpleGlo will build on its existing presence in the region while pursuing further growth across the UAE, Saudi Arabia and international markets.