By Carla Espinoza GutiérrezCalifornia-based breeder Plant Sciences Genetics (PSG) is addressing one of the blackberry industry’s biggest challenges: securing year-round production and availability. The Rejoice variety also comes with management perks. The Rejoice platform: More than just a single varietyBeyond breeding innovation, PSG is positioning Rejoice as a licensing platform rather than simply a new cultivar. The company also noted that the blackberry has a reported shelf life of more than 13 days. PSG said Rejoice is the first commercial release from its blackberry breeding program under the new platform and forms part of the company's broader berry genetics portfolio, which also includes strawberry, raspberry, and developing blueberry varieties.