An embattled Jersey Shore pizzeria launched a Snooki-level tirade on social media — as they defended their eatery over a viral video showing the owner berating a group of customers who brought in their own cake for a kid’s party. 4 Doreen Sullivan-Karcich, the owner of Joey Tomato’s, was recorded confronting a group of customers inside her shop on Aug. 2, 2026. In their new statement, Joey Tomato’s said the clip was misleading. Nevertheless, Joey Tomato’s stood its ground — and appeared to insist its refusal to lend the knife was a simple matter of restaurant safety. 4 The business released the statement on social media days after the viral video was posted.