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IT
The long and the short of IT - the week in digibytes
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diginomica
In 2018, we had a one percent digital mix in Taco Bell, a dramatic change to 47% today.
The Taco Bell fandom wants to be a part of the conversation.
The Taco Bell program is about building a real connection with our fans.
Without a connected technology platform, the integration of voice AI into restaurants would be significantly more challenging and costly.
He concludes:Together, the global expansion of Byte and our growing AI capabilities re-inforce technology as an important driver of growth and operational efficiency.