Ideum, an experiential designer of interactive exhibits, worked with The National Cowboy & Western Heritage Museum on the new PBR Heroes & Legends Hall of Fame exhibition. This focuses on the world’s top professional bull riding organisation, PBR (Professional Bull Riders), and the opening coincided with the annual PBR Heroes & Legends Celebration. Interactive exhibitsThe PBR Heroes & Legends Hall of Fame tells the story of the organisation and rodeo through objects and digital interactives. Recently at The Cowboy, the PBR Heroes & Legends Awards celebrated individuals who made notable contributions to the PBR and rodeo. Visitors can view the Heroes & Legends Awardees in the PBR Heroes & Legends Hall of Fame exhibition.