In July last year, Denmark was the first market to roll out its new Tipico US-powered sportsbook platform. On Wednesday, LeoVegas launched its in-house sportsbook Tiger in the UK market across three of its key brands: BetMGM, LeoVegas and BetUK. Having its own sportsbook platform has allowed for faster innovation and greater adaptability, providing a strong foundation for sustained strategic growth, it added. ‘Significant moments in our two-year journey’“This marks one of the most significant moments in our two-year journey to build a world-class, proprietary sportsbook. James Derbyshire, sports director UK & Ireland at LeoVegas Group, added: “Launching our proprietary sportsbook, Tiger, in the UK is another huge milestone for the group.