For many years now, a dark question has haunted parents, teachers, the internet, and media institutions: What’s wrong with young men? Why, people ask, are boys so politically extreme, spouting misogynist rhetoric, and increasingly drawn into risky crypto schemes and online gambling? The male youth vote broke for Trump in the 2024 election following a GOP campaign built on naked appeals to meathead machismo. “‘Masculinity’ has become a commercial category that is constructed, curated, and financially incentivized online,” write the authors of the 153-page report. First, men encounter aspirational self-help content when looking up advice on dating, fitness, or finance.