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Redefine Your Beauty campaign returns to Heathrow with Dr Barbara Sturm launch
['Alex Pack', 'Web Team']
Passenger Terminal Today
Heathrow Airport has relaunched its Redefine Your Beauty campaign in partnership with Avolta, running across all four terminals from today until October 5.
The campaign, now in its second year, brings beauty and wellness offers to Heathrow’s World Duty Free stores, including a new campaign look, bespoke brand focus sites, skincare consultations, express beauty treatments and fragrance discoveries.
One of this year’s highlights is the UK travel retail launch of skincare brand Dr Barbara Sturm, available in World Duty Free stores alongside samples and gifts with qualifying purchases.
French skincare brand Caudalie will also feature, including a spin-to-win game offering discounts and miniature beauty gifts.
Following the strong response last year, we are pleased to build on the campaign across our World Duty Free stores this summer.”