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TikTok partners with Disney
['Andrew Hutchinson', 'Content', 'Social Media Manager']
Social Media Today - Latest News
Please let us know if you have feedbackTikTok announced a deal with the Walt Disney Company that will let TikTok users use Disney characters and scenes in their creative content.
In what TikTok is calling a “first-of-its-kind global deal,” TikTok users will soon be able to use approved Disney assets in short-form video clips.
As part of the arrangement, Disney will in turn be able to use any created clips in its own short-form video feed on Disney+, which could expand the reach of creator content.
In December, Disney announced a creative partnership with OpenAI, which lets users of OpenAI’s Sora video generation app generate videos that include licensed Disney characters.
It seems Disney has re-assessed its partnership options, which has resulted in this new TikTok deal.