Fujifilm is breaking records – but the memory crisis is hitting so hard, even Instax is affected. Is a price change coming?

['Hillary K. Grigonis', 'Us Editor', 'Layer Van-Ds .Vds-Author Font-Size Var --Text-Base', 'Font-Size Var --Vds-Author-Font-Size', 'Var --Text-Base', 'Line-Height Var --Text-Base--Line-Height', 'Line-Height Var --Vds-Author-Line-Height', 'Var --Text-Base--Line-Height', 'Letter-Spacing Var --Tracking-Normal', 'Letter-Spacing Var --Vds-Author-Letter-Spacing'] Latest from Digital Camera World 2026-08-06 15:21:18

The imaging giant’s latest report, shared on August 06, sheds light on how increasing memory costs could impact cameras, even amid high sales trends. (Even digital cameras that use memory cards rather than built-in storage require memory components for the camera’s processor.) Those numbers are in addition to Fujifilm's previous estimated impact of ¥11 billion – $69.5 million / £51.9 million / AU$96.2 million. Get the Digital Camera World Newsletter The best camera deals, reviews, product advice, and unmissable photography news, direct to your inbox! You may also likeBrowse the best Fujifilm cameras or the best Fujifilm lenses.