AI’s real role: quiet efficiencyAI is the hype term in every sector, and the events industry is no different. While the industry debates whether AI will revolutionise events, she sees its value in subtler applications. They want an exhibition space that feels intentional, engaging and worth spending time in.” Meredith’s broader vision involves eliminating the divide between professional learning content and exhibition space entirely. “Integrating content, learning and exhibitor engagement into a single, thoughtfully designed event space would fundamentally shift this dynamic,” she says.