He has also dished out additional penny-pinching advice to help others save over £100 by the time Christmas comes around. The turkey is the most expensive part of Christmas dinner, so that is the first thing I hunt for. That alone would normally cost me more than my whole Christmas budget, so it was a huge saving. I also grabbed a few yellow-sticker desserts, which will cover puddings and sweet treats for Christmas Day. The Penny Pincher founder said: “Vegetables are often better bought fresh, and supermarkets deliberately slash prices on them right before Christmas.