Governor Kathy Hochul has signed a new law that expands where licensed cannabis businesses can sell their products, specifically opening the door for sales at approved farmers markets, pop-up events and other public markets throughout New York. These events can take place at approved farmers markets, pop-ups and other community events, giving smaller cannabis producers an opportunity to sell directly to customers outside of traditional dispensaries. That could have a particularly big impact here in the Hudson Valley, where agriculture and farmers markets are a major part of the local economy. "Showcase events, like farm markets, give these small businesses a perfect way to reach consumers with their homegrown products." Sales must be part of an approved Cannabis Showcase Event and involve businesses licensed through New York's regulated cannabis program.