A man is getting attention online after conducting an experiment he says tested whether companies use phone data to influence prices. Companies use our cell phone data to create dynamic pricing, changing the cost of things depending on our spending habits and location. “Dynamic pricing is real and we are being robbed blind. Phone are collecting data and using that data to charge people different prices for the exact same services and items.” Regardless of where commenters stood, the video sparked discussion about data collection and dynamic pricing.