Sankalp Kathuria, Co-Founder and CEO, Broadway, shared, “We are super excited to be the launch partner for The Foundery. Our team has evaluated each of these brands, and a lot of them are a perfect fit for Broadway. Participating brands will be offered time-bound shelf space through a simple commercial model that covers rent, utilities, housekeeping, storage, and in-store operations. With decades of experience building mass-market retail in India, Biyani brings practical operating wisdom that helps founders make the right trade-offs early on. Nikhil Kamath, Founder & investor, added, “The most interesting consumer brands of the next decade will be built in India, for India first, and then for the world.