On the sixth floor of Le BHV Marais in Paris, Shein's first permanent retail space presents the online fashion company through the familiar language of a department store. Online, Shein is known for an extensive selection that can make individual products feel temporary. (FashionUnited)Placing Shein inside a historic Parisian department store also gave the company something an online platform cannot easily reproduce: physical legitimacy. BHV's operating company announced the sale of the department store to a management team led by Karl-Stéphane Cottendin. Notices in the department store referred to ongoing renovation, while reports earlier in the year described partially empty floors and uncertainty surrounding its redevelopment.