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IT
Xiaomi brings Mijia sub-brand to India, plans expansion in smart home and large appliances
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Digit.in
Xiaomi has announced the arrival of its global smart home brand Mijia in India as the company pushes forward with its connected home ecosystem.
With this, the brand will finally offer details beyond smartphones and personal devices into lifestyle and home appliances.
Going forward, Xiaomi’s home and lifestyle products in India will be sold under the Mijia by Xiaomi branding, joining Xiaomi, Redmi and Poco within the company’s product portfolio.
Smart home ecosystem expansionMijia, which translates to “Mi Home,” serves as Xiaomi Group’s dedicated home and lifestyle brand globally.
Focus on large appliancesAlongside the branding announcement, Xiaomi confirmed plans to expand its presence in India’s large appliances market.