Communication Mistakes Abroad: Why Money Doesn't Always HelpCultural etiquette often determines the quality of service and reception for travelers at foreign resorts. Phuket: The Priority of CalmIn Thailand, maintaining composure is the primary tool for communication. Raising one's voice or showing aggression during disputes leads to a "loss of face," which typically makes constructive dialogue impossible. In many Asian and European cultures, shouting is viewed as a sign of weakness or poor breeding. In many Asian and European cultures, shouting is viewed as a sign of weakness or poor breeding.