Uniqlo Malaysia’s latest hijab collection has become the subject of debate on social media, with some members of the Muslim community criticising the brand’s promotional images for featuring a turban-style look that leaves the neck exposed. She was responding to another post where the user was calling on the Department of Islamic Development Malaysia (JAKIM) to investigate the brand’s new hijab campaign. Ultimately, the debate surrounding Uniqlo Malaysia’s campaign highlights the broader conversation about representation, modest fashion, and consumer choice. A focus on fabric, not fashion trendsAccording to Uniqlo Malaysia, the collection was developed with functionality at its core rather than seasonal fashion trends. The hijab collection is built around three signature fabric types — AIRism UV Protection, Satin, and Georgette — each offering a different wearing experience.