For Koketso Masisi, that journey has reached another defining milestone after being appointed as the first executive creative director (ECD) at independent integrated creative agency Retroviral. It reflects a changing face of South Africa’s advertising industry, where women are increasingly occupying influential leadership positions and shaping the conversations that define culture. Masisi becomes the first person to hold the Executive Creative Director title at Retroviral, following several years of helping transform the agency from a specialist social media business into one of the country’s leading integrated creative agencies. For Masisi, leadership is inseparable from creating opportunities for others. As Executive Creative Director, Masisi will now oversee Retroviral’s integrated creative output while leading multidisciplinary teams focused on producing work that delivers commercial impact and meaningful cultural conversations.