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Can Birkenstock Maintain Its Brand Heat? Analysts Are Divided
['Vicki M. Young']
Footwear News
Birkenstock is expected to post third quarter revenue growth of 13 percent next Thursday, but will that trend continue into the fourth quarter or will the brand see headwinds ahead?
When the brand posted second quarter results in May, Birkenstock chief executive officer Oliver Reichert said brand health and momentum was “very strong” at 90 percent full-price sell-through.
BTIG’s Janine Stichter, managing director and consumer retail and lifestyle brands analyst, expects revenue growth of 12.8 percent.
Poser pointed to the 27 Zalando country websites, noting that as of July 28, there is an average of 589 style/colorways of Birkenstock footwear.
Meanwhile, the German footwear brand continues to innovate on its offerings.