After receiving hundreds of submissions, theories, maps, diagrams and determined attempts from adventurers around the world, Columbia Sportswear is officially closing the book on After receiving hundreds of submissions, theories, maps, diagrams and determined attempts from adventurers around the world, Columbia Sportswear is officially closing the book on Expedition Impossible . No one found the edge of the Earth, which means Columbia gets to keep the keys to the company. To mark the campaign’s conclusion, Columbia Sportswear CEO Tim Boyle released a final video, where he reflects on the journey, celebrates the creativity of participants, does some giveaways, and officially calls off the search. You can watch the video here: https://youtu.be/ 4yz3ckYWkdk“No one found the edge of the Earth, and I’m so relieved we get to keep the company,” said Tim Boyle, CEO of Columbia Sportswear. The campaign’s impact extended beyond consumers, becoming the most awarded campaign at the 2026 Cannes Lions Festival and has since become the most awarded campaign in Columbia Sportswear’s history.