MeitY proposes reducing AI-generated unlawful content removal deadline from 36 hours to 3 hours under draft IT Rules, with mandatory labelling and faster grievance redress. The draft rules also propose mandatory AI content labelling and faster grievance redress timelines. The Centre has proposed stricter rules for handling artificial intelligence-generated content, including deepfakes and synthetic media, under draft amendments to India's Information Technology Rules. Under the proposed rules, social media platforms and online intermediaries will have greater legal responsibility for identifying and removing unlawful AI-generated content. The key debate is whether these rules will only target harmful AI-generated content or could also influence how online speech and information are controlled.