BMW owners around the world have taken to social media after their vehicles displayed a promotion for the latest Spider-Man: Brand New Day film on their infotainment screens. “The in-vehicle animation is part of a broader brand partnership with the film,” a BMW spokesperson told The Autopian. The BMW 5 Series also appears in the film, with BMW saying the partnership “underlines the BMW commitment to combining innovation, technology and cultural relevance”. Supplied Credit: CarExpertBMW is not the first automaker to face criticism for displaying promotional material inside customer vehicles. Stellantis, which owns brands including Jeep, Fiat, Ram and Peugeot, attracted controversy in 2024 and 2025 when advertisements appeared on the infotainment screens of some customer vehicles.