WE’RE IN A SUNBELT city and the competition for young workers is intense. How do you succeed in attracting young talent when they all seem to want to chase that shiny job in the New Economy? “Don’t compete with the shiny job,” says Amy Hunnefield of Pickett Brothers Jewelers in Jacksonville, FL. Sell your business and your culture to your target talent — the right talent will naturally be drawn to this approach.” Peter Tims of White Mountain Jewelers in Show Low, AZ., offers a reframe worth considering: “I feel one should not group all young workers in a lump.