Created in collaboration with the Parramatta Eels with production support from Weber Shandwick and Banter, James Hardie’s campaign ‘The Trade Off’, aims to attract more entrants into carpentry by shining a light on construction career pathways. The James Hardie team takes on the Parramatta Eels in the ultimate challenge judged by none other than Scotty Cam. The Parramatta Eels’ J’Maine Hopgood completed his carpentry qualifications while playing NRL and is a strong advocate for trade careers. As an industry leader, we recognise we need to be part of the solution”, said John Arneil, APAC President at James Hardie. This initiative from James Hardie launches in conjunction with the publication of a whitepaper detailing the current state of the residential construction industry.