It’s happening through a smartphone camera, a deep understanding of soil, and one farmer’s resolve to change the way India grows its food. But beyond the numbers lies a mission: to enrich India’s soil — and its farmers — by reducing input costs, increasing productivity, and restoring soil health through sustainable practices. In Punjab, OM presence in the majority of soils was 0.40% during the Green Revolution in 1966–67, and it has only increased to 0.51% at present. Currently, most farmers earn just Rs 70,000 to Rs 90,000 per acre annually from wheat and paddy after meeting expenses. Today, his channel hosts over 1,890 videos covering soil health, seed selection, irrigation, machinery, stubble management, nutrient cycles, water management, and post-harvest care etc.