Born from 1997 to 2012, Generation Z is labelled soft for avocado toasts, chai lattes, but drinks less and is kinder to themselves and society. Club and restaurant owners are already seeing evidence of that – sometimes they drink less but go for premium booze and then spend more of an evening, but sometimes they drink and spend less. Mainly, it seems as though they want to be kinder to themselves – and society – by not getting paralytically drunk every weekend. Many of them have seen, in the elders, the havoc that behaviour wreaks in families and society in general. Booze is not the best thing for your health and Gen Z really does believe their bodies are temples.