Ferran Torres of Spain celebrates scoring during the World Cup Final against Argentina at MetLife Stadium in East Rutherford, New Jersey, July 19, 2026. 's quarterly financial report got a big kick from the FIFA World Cup. Advertising revenue shot up 78% to $1.92 billion largely due to the World Cup and Tubi. Major sporting events, like the World Cup, Super Bowl and playoff series, tend to bring in the most ad revenue. "These are excellent results made even more impressive by the comparison to the especially strong prior year which benefitted from the Super Bowl and presidential election," he said Thursday.