The app lets consumers track rewards points, order ahead and save favorite orders for easy repeats, among other functions. 7 Brew’s app also “unlocks our secret menu for the first time,” Chavez said. The brand will leverage its loyalty system to promote downloads of the app, with a chance for members to win 100,000 rewards points, roughly enough for a free drink every week for two years. The chain’s rewards system currently grants 100 points per visit and a free drink of any size for 1,000 points. Going forward, members can stockpile larger numbers of points and redeem them for branded merchandise, like letterman jackets or a 7 Brew themed mini-fridge.